About Us

BelleVie’s vision is a world where people who give and receive care and support are valued and thrive together.

Our Values

  • We make life worth living.
  • We build trusted relationships
  • We are driven by compassion.
  • We encourage ambition and creativity.
  • We strive to be the best we can be by measuring outcomes.
  • We share accountability and take pride in everything we do.

Our Commitment

BelleVie was founded to create a new future for care and support work – a future that works for both the skilled professionals providing support and for those people and families being supported. Co-founders Violaine and Trudie were brought together through their passion for fair employment. Their focus on making support work the rewarding career that it should be, attracting people with the right soft skills and values, is the reason BelleVie is able to provide the high quality support it does. 

The source of the crisis in care is the struggle to attract and retain the right people. The industry has a 10% vacancy rate and a shocking 44% of home care workers leave their job every year. Interviews with over 100 older adults and more than 600 care professionals, and partnering with Helen Sanderson’s Wellbeing Teams for a year, allowed BelleVie to develop a model that worked for everyone. With 9 in 10 older adults preferring to be supported in their own homes, there is a real need, which is not being met. We’re proud to be rated 9.9/10 by the people we support.  

Our Leadership Circle

Photo of Trudie Fell BelleVie CEO

Trudie Fell

BelleVie Co-Founder & CEO

Photo of BelleVie COO

Violaine Pierre

BelleVie Co-Founder & COO

Photo of Team Member Mary Curran BelleVie Chief Care Officer

Mary Curran

Central Wellbeing Support Worker

Jessica Aldred

Jessica Aldred

Lead Admin

Catherine Ambrose

Catherine Ambrose

Wellbeing Support Lead North East

Hannah Steele

Hannah Steel

Marketing Lead

Jill Elliott

Business Developer