About Us

Find out more about BelleVie, including our vision, values and commitment as well as an introduction to the Leadership Circle.

Our Vision

A world where people who give and receive care and support are valued and thrive together.

Our Values

  • Make life worth living.
  • Build trusted relationships.
  • Be driven by compassion.
  • Encourage ambition and creativity.
  • Strive to be the best we can be by measuring outcomes.
  • Share accountability and taking pride in everything we do.

Our Commitment

Co-founders Trudie and Violaine founded BelleVie to create a new future for care and support work. They were initially introduced due to their shared passion for fair employment. As a result, they decided to focus on making support work the rewarding career that it should be. 

Their vision is a future that works for both the skilled professionals providing support, and for the people and families being supported.

The key to achieving this vision is to attract people with the right soft skills and values. The person-centred values of our Wellbeing Support Workers is what enables us to provide high quality care to those we support. 

Addressing the Crisis in Care

The care sector is in crisis and we are committed to being the drivers of change in the industry. At the source of this crisis is the struggle to attract and retain the right people. We can draw this conclusion from shocking figures such as the 10% vacancy rate in the industry, or the fact that 44% of home care workers leave their job every year. 

To support our theory, the BelleVie team conducted interviews with over 100 older adults and more than 600 care professionals. Following our research, we partnered with Helen Sanderson’s Wellbeing Teams for a year to help us develop a model that addressed the issues raised.

In short, we found that there is a real need for home care in the UK. And although 9 in 10 older adults would prefer to be supported in their own homes, this need is not currently being met. We are committed to offering an alternative to a care home or a retirement village, empowering older people to choose the right option for them.

Most importantly, our fresh approach to home care has been very popular with the people we support. And as a result, we are proud to be rated 9.9/10 on homecare.co.uk. 

Our Leadership Circle

Photo of Trudie Fell BelleVie CEO

Trudie Fell

BelleVie Co-Founder & CEO

Photo of BelleVie COO

Violaine Pierre

BelleVie Co-Founder & COO

Emma Trusted Assessor Oxfordshire

Emma Pithers

Trusted Assessor

Jessica Aldred

Jessica Aldred

Lead Admin

Catherine Ambrose

Catherine Ambrose

Wellbeing Support Lead North East

Hannah Steele

Hannah Steel

Marketing Lead

Jill Elliott

Wellbeing and Family Communication Lead

Front End Developer BelleVie

Brendan Meachen

Front End Developer

Sarah Brady

Sarah Brady

Administration Support

Davinder Rana

Backend Developer